Category: The day job
-
I read with great interest this article about planning all over the world. Partly because the mug shot of Rob Campbell makes him appear to be forcing to smile while somebody squeeezes his testicles. But mostly because the challenges Gareth Kay faces in the US remind me of what it's like being a planner in…
-
“It’s not who we are underneath, but what we do that defines us.” -Rachel Dawes in Batman Begins You can be the cleverest, most talented planner in the universe. You can constantly look at great work and game changing thinking thinking I can do that. You can make yourself feel better about the percieved gap between…
-
If you're daft enough to read this blog occasionally, you might have concluded that my ideal job would be Chief Tea Taster at Yorkshire Tea. You would be wrong though. I'd be a particle physicist. Not a famous one, just someone who could do it for a living would be fine. Because I find the…
-
"The sophistication of modern sport workd against freakish solo-domination. In skill- centred sports rather than purely physical sports, some records are virtually unbreakable" Which means.. "There truly was a time when great men were greater -but human progress means those days witll never come back, there really will never be another Don Bradman" Which is…
-
I hastily put together this presentation for a conference thingy.On promotions. No one talks about promotions very often, despite this course of action being the default for so many marketers. Basic argument……….. Most people think price promotions attract new buyers, but in reality they mostly work on current buyers, because only they are remotely interested…
-
I get the train a lot. I quite like it. Even with delays and all that. Sometimes I like the peace and the chance to read, just think and even, now and again do some work that needs thought. But I also love the train for the chance to embrace the sheer humanity of everyone.…
-
You may have noticed I have an, above average, appreciation for tea. Proper tea, made in a warmed pot with decent tea bags.Tea doesn't get much more complex than that for me. I believe it tastes better in a china mug, I think you should put the milk in first and I sometimes like Earl…
-
He won't like me doing this, but since he's currently as far from the internet as could be, i.e the North Pole, there is nothing he can do about it. I'm not talking about Robert Campbell, the legendary one with the big ears from Rainey, Kelly Campbell Roalfe. I'm talking about Rob Campbell, the one…
-
So I was at AMV yesterday for something or other. Lovely place, lovely people. If ever there was evidence that you can be nice, decent AND really good and successful it is this place. Still the largest agency in the UK, after so many years, still doing really great work. That works. Not cool. Not…
-
There's a bit in Star Trek, after Spock has died and come to life, where Dr Bones McCoy asks him what being dead was like. Spock basically tells him he needs to die too before they can talk, as it's simply beyond his frame of reference. Normal, non-reincarnated folk don't have the chops to understand.…
NORTHERN PLANNER 