Category: The day job
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The best planning internship opportunity in London is now open. Get a move on. I couldn't find an appropriate picture – you know, metaphors for open, hard work, opportunity etc. So here's a swan in a car park instead.
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I had the children to myself on Saturday, which was lovely. Before reading, painting, trip the park and then on to see the parrots at the pet shop, there was a little bit of watching Toy Story while Daddy made breakfast. According the the academics and psuedo experts on Mumsnet, telly is a total no…
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My love for Yorskhire Tea s far from secret. So it will be no surprise that I read their IPA case study with interest. There are many things to love about the Little Urn campaign, but what I love best about the data in this case study, is that my beloved Yorkshire Tea is a…
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There's a great quote about fast food, "Speed and convenience is everything, flavour is secondary". Now one could argue that culture has followed suit beyond food; with music, films, books,telly everything- lots and lots of stuff when you want it, how you want it, with less thought about quality and more about quantity. And predictability.…
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If you're an aspiring planner, you're probably looking to do an internment. You have a choice. You could learn about politics and meaningless proprietary processes at places like Grey, Ogilvy and Leo Burnett. You could learn about doing 'advertising' that shifts brand scores but not much else. You could contribute to the 95% of marketing…
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So I was sat on a train, en-route to Heathrow and eventually the Nurburgring, Italian race cars and ridulously good Italian cuisine. You'd have liked it (it was work by the way). I found all this exciting when the trip was first planned but, to be honest, one hour into the journey I was already…
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The Smiths are famous for, shall we say, not having produced the sunniest cannon of music. For fans like me, the songs are witty, thoughtful and sometimes very funny, but, it has to be said mostly, they invoke an intense feeling of melancholy.This is good, in my view, human experience is not made of happy…
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I loathe Blackberries. Not only do I loathe the 'serious busines, work ethic' shtick that is the true culture around these things (at least for spoilt middle class people like me) I hate the fact they're crap at anything apart from email. Apps and other bolt ons are just, well, crap (unless you want to…
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This isn't mine. Helen gave me it when I was at TBWA (but it's not TBWA of course, otherwise it would have Disruption and Media Arts milarky in). Bloody useful.
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You could do a lot worse than spend a little while with The Listening Project. Britain in conversation, ethnography etc.Lovely
NORTHERN PLANNER 