Category: The day job
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So I went to see Prometheus last night (the prequel thingy for Alien if you didn't know). I enjoyed it a lot and it made me think. I can't seperate the stand alone film from the original Alien, which I was just old enough to watch while it was still relatively new and hadn't…
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Like it or not, it's the bit of the brief creative's read first (debatable if some read anything else to be honest). It's also the hardest to write. Some lucky folks are natural born proposition writers, but the majority of us have to slave over honing a finely crafted sentence. So what do you do…
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Naturally, it is replete with proper tea making equipment, including the trusty pot, even trustier Yorkshire Tea and china mug. Just out of shot is some Fortnum and Mason Earl Grey leaf tea that is actually quite amazing and that I'm not an inverted snob enough to hate myself enjoying You can see the telephone…
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I have a love hate relationship with 'trends'. Part of my job is knowing what's going on in culture of course, but it's also the job of every other planner out there. Of course, it's a shame that more than a few planners don't know this, but let's not go there. Which means if you…
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One of the most boring conversations to endure with creatives is the debate over the size of the logo or the merits of the product shot. Put simply, most creatives seem to think that the smaller the logo, the greater the excellence of the work.Likewise, the more the product features, the more their idea is…
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So I went to TEDx Bradford the other week, which was loosely about the future of the internet. TED is a wonderful thing, I can’t remember anything else that offered so many of ideas and fodder for all sorts of stuff for free. The videos from the main events are fantastic, not just for the…
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As a little boy who grew up with Star Wars, not to mention a Dad myself these days, I love this. Dad Vader captures the joys and frustrations of fatherhood told through answering the question, 'What if Darth Vader had tried to bring up Luke like a normal Dad?' Worth thinking for ads and…
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There's an old saying, "Ask 6 economists a question and you'll get 7 answers back", which sort of applies to creative, brand, advertising types too. Look at this article about Tesco and the advice shared from industry luminaries. Look at how everyone has a different answer to the problem, in fact, one doesn't even think…
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I went to TEDx Bradford on Friday, which was mostly pretty good but it’s not what I’m going to talk about today. Because I went to a breakfast thingy with some artists before; that was the REALLY good bit. It was at the National Media Museum, where they’re launching Life Online, an exhibition about the…
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I think I'm lucky enough to be interested in a lot of things, it's probably axiomatic to planners, but if I could pin down the stuff that has made me the most viscerally happy, apart from the obvious wife and children, it's doing sport. I have an unhealthy interest with music, books, cooking, cinema and…
NORTHERN PLANNER 