Category: The day job
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Back in the day, in the UK at least, you found the main protagonist in drama, comedy or whatever seemed to be someone who did real work for a living. Morecambe and Wise were unashamedly populist (and funny) The stuff that did feature the middle classes ably poked fun at them, mostly without irony.…
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You can't move for transformations these days. It doesn't matter if you're trying to shift brand preference, doing some sort of direct response, nine times out of ten the objective tends to be transform people thinking this to thinking that, from considerers to buyers. You'd think customers were all living in biblical times, awaiting Damascene…
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I'm reading this book. It's a must for anyone who wants to understand how superhuman sports performers REALLY got that good. I think it also provides a great lesson for planners. The main thrust of the book is that incredible performance in any field isn't determined by talent, what matters is the work you put…
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I guess few middle class skinny latte drinking planner folk will lament the demise of News of the World and I guess, from an ethics point of view they might have a point, but that's not really for me to say. I will regret its loss for slightly more mundane reasons. The News of…
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Peer beneath the hyped up claims and overcooked proprietary processes of creative agencies and you soon discover they are all variations of the same thing – creative thinking that generates business success. Of course that's mostly about creative work, but at their best, agencies supply creative thinking that goes much deeper into the business, into…
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John has written a great presentation in Behavioural Change. You should read it.
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One the greatest comebacks I ever saw was the Lendl V McEnroe in the final of the mens French Open Tennis in 1984 (showing my age I grant you). It was classic chalk v cheese. McEnroe's waspish, pointillist genius – classic serve volley tennis, all touch, impossible angles and passion, taking on Lendl's bulldozer…
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There's that old saying saying, (incidentally by Arthur Conan Doyle)that mediocrity knows no higher than itself, but talent instantly recognises genius. Whichever I am (not genius of course), I know genius when I see it. After reading Martin Weigel's blog for the first time in awhile, I'm doubly pleased I stick to basics and stuff…
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If anything sums up the English, it's social awkwardness. We're useless at relation or communicating with others. It's normal here to never talk to strangers in queue or on a bus – it's a social no no, mostly because we just don't know how to do it. Here we don't complain loudly, there is just…
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Right, it seems to be my turn to do the Account Planning School of the Web. If you haven't a clue what that is, start by reading this. If you can't be bothered following the links, basically Saint Russell was kind enough to set some homework projects for aspiring planners and gave free feedback. He…
NORTHERN PLANNER 