Category: The day job
-
Alledgedly planners are the 'voice of the consumer', 'the voice of objectivity' and many other well-worn monickers. You know, the saintly, pure, unflinching voice of logic and reason. Only planners can tame the rampant, red in tooth and claw nature of the creatives, or the 'how high Sir' tendency of suits – all by our…
-
There's this cliche that the role of planning is to be the voice of objectivity in the development of campaigns. But that's nonsense really, there isn't really any proper objectivity, just better informed points of view. Mostly in the business we're in, it's not even that. It's dominant ideas and received wisdom. But that's good.…
-
I was going to publish the next Account Planning School of the Web project today (if you don't know what the hell that is read this), but I've run of time. A miserable failure, I know. And it won't happen next week, since I'm off to go lo-fi doing family, non-work things away from phones…
-
Following on from this Read this
-
I had another one of those emails asking for advice. Once again, it's humbling that anyone cares what I think. Once again, I think it's worth sharing my response. This is fast becoming a new approach to blogging, just cut and paste emails. (picture from Russell) Anyway, this time someone wants to move into planning…
-
Agency review – we haven't the balls to fire our agency 369 degree thinking – we can't afford TV Aligned – big agency speak for 'we agree' or, more precisely, we don't agree but we want you to think we do All agency workshop – lots of suits and planners doing passive aggressive and achieving…
-
When I started out as a planner I didn't really have a clue what I was doing. No planning director mentor type person, little time spent with planners as a distinctly average suite none of that. All I got was a a few (useful) APG courses, the generosity of planner blogs and the suspicion I'd never really…
-
I got an email from someone asking for some advice the other day, wanting a viewpoint on how to be a really useful planner in a small place, without all the data and information resources you might be used to at a big leviathan agency network, the time or budget for primary research …and being…
-
How many hours have you spent in brainstorms, workshops, idea generation sessions or, God forbid, Disruption Days or Media Arts workshops? It must be hundreds and that's not counting the time spent painstakingly preparing stimulus, dressing the room etc. I'll bet though, you can't think of a single, genuinely good idea that came out…
-
In the space of just one week, I've heard the following in conversations: "That VW Force thingy was lovely but I bet it's got nothing to do with the product" "Did that Gorilla actually sell any chocolate?" "I bet Fallon lost Sony when the client got sick of lovely ads that didn't sell any TV's" http://www.youtube.com/e/ql-N3F1FhW4…
NORTHERN PLANNER 