Category: The day job
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I've said in the past that's one should think very carefully before criticising someone else's work. I forgot my own rules with this post about sausages. Amidst talking about the food, I got carried away and had a go at this work for Richmond. Personally, I hate Richmond and all it represents, I hate…
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I've been wrangling with an audience in a global segmentation for a while now. You know the scenario: drilling down and down to make them unique within the category, while forgetting the real role of the category withing their lives. As other people have said, it's not entirely useful to search for profound differences between people…
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I went to see John Simm do Hamlet last night, which was execellent. Now, there's nothing more teeth grindingly annoying in the cinema and most certainly the theatre than people who forget or refuse to switch their mobile off. The Crucible Theatre have a great way of dealing with it. Just before the start, an…
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I went to the APG event last week, which was rather good, so maybe it's worth doing a bit of a report type thing. If you can't be arsed to read my long spiel try this. It was called 'Head, Heart or Herd' and in a nutshell: Picture from Andy Smith Science and consumer…
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(Remember when an apple was just an apple?) An apple is an excellent thing – until you have tried a peach. GEORGE DU MAURIER (1834-1896)
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Gaping Void at brilliantly simple best
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Grant McCracken has an interesting argument about Sketchers' intentional crapness designed to deflect the Eye of Sauron also knows as Nike. Judging from this example, they're very good at it.
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I'm going to the APG evening meeting tomorrow, since I'm in London anyway and it should be interesting . It might sound like hell on toast for many, but it's also nice to be amongst lots of planners talking about planning stuff. Not too often of course, planners need to mix with others at all costs – or…
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This book is really useful. It's based on the masses of data in 20 years of IPA Effectiveness Awards proves three points convincingly: The most commercially valuable objective for a campaign is 'fame'. Increased share of voice leads to increased share of market. TV is the most efficient medium to build a brand. Of course,…
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"There are two types of people – those who come into a room and say, Well, here I am! and those who come in and say, Ah, there you are" This is a quote by Frederick L.Collins and I'm relatively sure he means that going 'here I am' is a positive thing, you know,…
NORTHERN PLANNER 