Category: The day job
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When I was 12 I went on a swimming trip to Dallas, saw Southfork Ranch, had steak for breakfast, ate ribs bigger than my arm, bought a Stetson, all the things you would expect. I also saw this a fair bit: It's one of the most successful public information campaigns of all time. Texas has…
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There has never been so much choice when it comes to reading about brands, planning and stuff. There's the multitude of books and then there's even more blog type advice. Of course, this is great, there's never been a better opportunity to plug into lots of great thinking, get inspired and do great things, no…
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I know a little about golf as a sport,I even play (very badly) occasionally – more of a social thing than an attempt at sporting glory, but I do know a fair bit about sport. I'll never understand thought why someone, obviously some sort of brand doesn't explode the conventions of the sport. If you…
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Once upon a time I thought this blog would be all about what it's like being a planner in the North of England – the experiences of doing a job outside of any of the famous or common places to do any form of good brand communication, let alone proper strategy for it. It didn't really…
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Following on from this post about need to ask advice no matter how good you think your are, here's an excellent (old) article from the New York times about the danger of praise. As a father, it's good to know that praising a child's results makes actually harms them in long term, creating unrealistic expectations…
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The training for the Great North Swim hit a snag a few weeks back. I couldn't go any faster. There was a point where I was getting pretty good, and had a lot more speed in me, but technique was letting me down. There had been something before but this was worse. There's a point…
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It's obvious, but then how often do you really leave your desk, rather than bang your head against your computer screen? Article from PFSK. Picture from Russell
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I don't mind Shakira (for non-musical reasons) but as a tennis fan I love Nadal. Two main reasons I love him are; the way he plays, total will to win, never gives up firstly. Secondly, he's such a nice bloke. He's down to earth, modest, still lives with his family in Majorca. Buy then he…
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1. Do something cool because it's cool We've all done it. we've seen something amazing and thought, we could do that, without applying the rigour that goes with any communications planning – and even more to be honest. It's not enough to know you're specific audience will find you there (but it helps of course),…
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New T-shirt from Howies that I would buy if I needed a new t-shirt but I don't and want to spend money on doing rather than owning or wearing. Anyway, the reason is I like the sentiment: We like wooly.We like ‘a-bit-out-there’.Or slightly ‘away-with-the-fairies…’Those are interesting and limitless ways of thinking.The genius that comes…
NORTHERN PLANNER 