Category: The day job
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Here's two views on social media, digital type thinking. The first is from the very clever (and very pasty) Dave Mortimer (and spot on with the role of creative briefs): "I'm beginning to think a good digital campaign is a bit like writing a brief. You produce something that inspires them to play. Then they ignore…
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It's easy to forget, in this social media, crowd sourcing, co-creation world we're supposed to be living in, how great a great piece of old fashioned advertising can be. This reminded me. Online created loads of pre-launch buzz, you can see how the story can be expanded or drilled into etc, but to be honest,…
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There's a saying that you should choose your enemies carefully, and if there isn't there jolly well should be. In so many ways, a good enemy can be extremely useful if utilised properly. I did one or two things to be proud of when I was swimming, yet the thing that gave me the most joy was winning…
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I went a big mad on Amazon last week, it's just how I roll sometimes. As is usual with me, I managed to lace something simple with a flavour of muppetry and embarrassment. How? By forgetting to put my name on the delivery address. That would have been find if it was just one parcel,…
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There isn't much point writing about 'how to do digital' when 'doing digital' really means 'doing advertising' – just thinking about it in a different way, or the way you should have been in the first place. There's even less point when Faris has done it for us. One thing I'd like to add to…
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Are you organised? If so I salute you. I am nothing of the sort. There's many reasons why I wasn't a very good suit (Crippling honesty and low boredom threshold immediately spring to mind), however, the ability to get oneself from a to b without mishap, let alone others, is a particular character flaw that sticks out like the…
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You can't avoid the fact that advertising in all its forms is part of, and competes with, popular culture. Now more so than ever, thanks to the web enabled, marketing savvy consumer we're dealing with these days (don't you hate the word consumer). So it makes sense to create campaigns that are relevant to that culture,…
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Rob's Account Planning School of the web post is up, it's genius, I suggest you have a go
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As part of the process of moving here, I did a small talk on why a digitally flavoured agency needs planning. How, for a more vociferous point of view, look at this. What I said was based around two slides. While this is what I think of idiots who believe in intelligent design, I was making…
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Gareth has shared a great presentation on the creative brief and strategy for the digital age. You should read it.
NORTHERN PLANNER 