Category: The day job
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I'm in the middle of reading Andre Agassi's 'Open'. As you might expect. Apparently he wrote it himself and if so, that's amazing. It's a beautiful, tautly written book. Sport is so much more than the performance, it's a freakish, lonely life. This book captures that. Anyway, at the heart of the book is a contradiction.…
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It has befallen me to do the next Account Planning School of the web project. It all started here,just in case you weren't aware. Gareth did the last one (hard to top that). I'll put something up in the next couple of weeks. I'm going to try to do something interesting with judging this time…
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A blog about point of sale
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It's funny. The people you know best, you never see the whole person. What's my wife like at work? I haven't a clue. What are my favourite work people like at home? Don't know entirely. So it's with pleasure I share Gemma's Interesting presentation from 2008. It's very good. She's a planner in Leeds, but…
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As far as I'm concerned, a brand is a collection of feelings and associations built up over time. At their best, there is vision or an idea that helps the brand create the right impressions for whatever they need to do. I thought it looked a little like this.. This means a general direction, vision, promise or whatever you…
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These don't count as New Years resolutions, more like commitments with a little bit of wriggle room. This has been one hell of a year, best forgotten for many reasons we all know. But for me, that all pales next to 2009 as the year my son was born, something I'll remember forever. This is…
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In case you hadn't noticed, Yorkshire Tea is one of my favourite brands. I religiously warm the pot, take just a couple of careful stirs at the start and generally behave like a tea geek. It breaks my heart to say I hate the 'tea time' work. I'm sure it works, I don't know…
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This is a really thoughtful, insightful post on the X-Factor v Rage Against the Machine thing (and a good excuse to put up a picture of Saint Cheryl) and what it really means for music, popular culture and planning campaigns that genuinely capture the public imagination. As a person I hate the X-Factor, as a…
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…is Behavioural Economics going to be something agencies engage with properly? Or will it be used to justify the same old stuff? While we're on the subject, don't you find there are as many theories on how brands work as there are agency networks?
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One Friday afternoon I was a client Xmas party, and left just after the ice skating in the centre of Manchester (after wrenching my arm falling over while holding on to the railing).I had a quick 20 minutes to wander around the amazing German Christmas markets and it was, well, magical. Also, it was nice…
NORTHERN PLANNER 