Category: The day job
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Since this is blog from a Northerner, living in the North, I thought it might be worth looking at things from perspective for a change. If it's relevant to where you work, then great (I suspect it might). Let's roll back to the so called golden age of advertising first – the late 70's and…
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I wrote this a while back for something or other. Thought it was worth sharing. I don't pretend to understand the mysteries of the better sex, but I thought these were OK thoughts for people (men) in my predicament…. "David Ogilvy would have been a great ad man on any era. Sure, the pipe and braces…
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Just a thought. Probably not earth shattering. I'm a fan of transmedia planning, and both loving some of the case studies coming out at the moment and hating how hard it us to get dinosaurs to think this way. Anyway……while you're thinking about targeting groups and starting conversations, I believe it's worth thinking about brands…
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When you're a serious athlete you live a life of no half measures. Every training session is flat out (until you're tapering down for competition), there is no challenge, no pain or suffering that has not been addressed by the time the big day comes. That was my life for a while, and it was…
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Gareth's doing the next shool of the web project here. You should do it, it's good.
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So you're a clever clogs. You sit in meeting's stir things up, make people think, get them excited over all sorts of stuff. But somehow the strategy that get's signed off, and the resulting work is never what you had in mind. How come? if people were that interested, why did we revert to type?…
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Thought it was worth building on Flat Eric to discuss this campaign (the ad is here). Interesting – big call to action telly, lots of stuff to do online, encourages young people to rediscover the pioneering spirit that built America and remake it anew. Why? Lots of context I guess – few would disagree that…
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You can read the APG Awards shortlist here (they'll add them week by week). Mother's PG Tips paper is a joy. Reminds me that there's no point just having the best strategy or actual work when it comes to pitching, presenting or even in your day to day. It's how you present it. Which reminds…
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This was an incredibly popular campaignback in the late 1990's. It spawned a number 1 hit single and God knows how many toy Flat Erics. But what were they trying to do? Let's roll back to the 1980's and the launch of Levi's Laundrette,followed by some of my favourite ads ever including Creek and Drugstore.…
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I have always loved this British Airways adfrom way back in the 1990s. Others can talk about the way the ad is made, the casting of PJ O Rourke etc. I want to talk about why I think it was made. I think it all comes down to consumer insight. That dreaded, dreadfully over-used phrase.…
NORTHERN PLANNER 