Category: The day job
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So, in the follow up to the last post, it’s time to look at the using qual v quant. Much later on, we’ll go on about how to physically go about each one, how to brief, who to brief, methodology and the like. For now, here’s some rough and ready guidelines. Qualitative pre-testing is good…
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Before we start, let me just say that I’m neither suggesting for or against creative development research. It’s helped me in the past it’s true, but some would argue that putting ideas into research strips out any chance of something surprising or new eventually running. Whatever you may think, it’s unlikely you’ll be able to…
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Next up in the planning basics stuff in this element of using research. The first bit of the so called Planning Cycle is developing the strategy the brief will summarise. This isn’t a post about brief writing, just how to use information to help you go about it. It’s the most research and information intensive…
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Righto, first part of keeping my promises on the basics stuff. This lovely little chart is the planning cycle. You may have seen it before, you may have not, but it’s useful to have a reminder of the basic process.Notice it’s a continuous one. That’s what I both love and hate about this job, your…
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Yes, clumsy-itis strikes again. I’ve just spilt hot tea all over my desk. What an idiot.
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Rob’s posted a couple of related things today. The first is about Lauren’s frustration with not fitting into a pre-judged opinion of what she should like. The second one is about knowing when to give up. Rejection is a fact of life, I hurts, it’s not fair, but it happens. This week I got some…
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Right we’re on. Rob’s truly excellent project is over, so now it’s the turn of The North for a month on Russell’s School of the Web. And it’s all about rigour. I’m keen on basics, and you don’t get more basic than working out what you’re objective is. HOLD ON! Before you go beg Russell…
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Just in case you didn’t want to take my word for it in the PSFK posts here, here and here, below are links to the first five videos so you can make up your own mind: Timo Veikkola The Marketing Gap in Green Panel Mike Butcher on how digital media screwed up the media business…
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Okay, time to dive back into to quant research. Lee has added some useful builds on the first post, so take a look. This time we’re looking at how to design a questionnaire, specifically one that is about FINDING out rather than testing work. We mentioned before that this usually happens after you’re pretty sure…
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I had two very different chats about the same thing this week. The first one was with a planner. He was describing all the things he did before planning – manual labourer and academic to name but two. He swears blind it makes him better at his job since it’s given him a much more…
NORTHERN PLANNER 