I’ve noticed some discussion about creatives and planners working together. While we wait for Scamp and Russell’s Blogclash here’s my views on how planners can best involve themselves in the creative process. 1. Don’t forget, planners are not essential. Creatives and account people did fine before planners came along. Planners need to persuade people to…

Finally, my top ten tips for working with account handlers. I used to be one, so I have a fair idea what goes on in their heads. 1) Never forget that they do all the things you hate. They organise meetings, do the contact report, take countless phone calls at the worst possible time and…