Assume you are not in advertising. It doesn't matter if you work in PR, digital marketing, content (ha ha), sponsorship or even 'native' you are in advertising, you are making every effort to get someone's product or service in front of people, to change their relationship with that product. You may be a goalkeeper, centre…

  Someone asked me recently if I know anything about how to do research. Which was funny, because when I started out learning to be a planner (I still call myself that) one of the first things I learned was how to get to grips with the research tools we had back then. Datasets like…

  I read something in the Observer at the weekend about young British people. I can’t find it and I guess you won’t bother following the link anyway It was about a real tension and contradiction on their lives and how they go about culture, as we all know, or I hope we do, really…

  I’m sure you’ve heard the children playing football metaphor, the one about how everyone just chases the same ball It’s usually used by creative folks to show clients the need for distinctive creative strategy, my media agencies to show the need for thinking harder about media channels where no one else is playing…..well you…

You may have watched Finding Nemo, you may have liked it (your kids will if you have them). It's one of the most successful animated movies of all time. It nearly flopped.  Previously, Pixar relentlessly put in an open feedback loop,  on all elements of the script development of all projects. That's right, one of…

This has been a long time coming. I want to do this partly because decent media planning is a lot tougher than many think. Partly because today's customer avoids brand stuff more than ever, and chasing them with re-targeting and spooky Facebook ads than know who are and what you've done are not the way…

Don't believe the hype. No one knows what they're doing in this industry. That Global CEO who looks like they have got their shit together? Not a clue. Not a scooby. Seriously, the more senior you get, the better you get at making folks believe you know what you're doing. Just like the bigger and…

It shows you how the British are looking for any excuse to indulge these days, in a world where sobriety is cool. It shows how parents are under pressure to perform like never before. Have a prefect party, the kids dressed just so, the perfect image on Faceook. This picture though was on our own…

It's amazing how folks talk about post truth and fake news, because when it comes to persuading people, facts have always been a bit useless. Fox Mulder from the X-Files was on to something. It's about the desire for something to be right, no more, no less. It's a bitter truth about people that we…