This may well be THE iron law of advertising, media stuff and brands. It sorts out how to manage people. Make sure they feel like you have their back, provide guidance of course, but people in modern organisations crave autonomy.They also want to feel part of a higher purpose. So let them do what they…

As mentioned before, some folks have queried some of the Rules from time to time. It doesn't surprise me that there have been some queries on dress code, it's one the most contentious and thought about issues in agency land. So I got this question: "I've just started work at one of the most sought…

You might remember I posted some Rules a while back. It might surprise you that people have asked one or two questions about it. This worries me, I didn't think of them myself, they are merely the sum total of years of observing what really goes on. I thought  I would nevertheless publish some elaborations …