Category: Top Tips on the job
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I never thought I’d write that headline ever. When I joined an agency a long a while back I was a little at sea, because of the obsession and process for workshops and brainstorms. Let’s be clear, I was fairly experienced in planning and running them, but I was unused to a mentality where no…
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I never thought I’d write that headline ever. When I joined an agency a long a while back I was a little at sea, because of the obsession and process for workshops and brainstorms. Let’s be clear, I was fairly experienced in planning and running them, but I was unused to a mentality where no…
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I was ten when Purple Rain came out, so it's fairly natural I've always loved Prince. Between 1983 and '88 he created a body of work that was unlike anything that had come before, bursting with new ideas. However, that was only around 10% of his total output – it's just that we got to…
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So I'm working in a new place with a heritage in PR. I know what you're thinking, probably this: That's mostly my experience too. But not all PR folk are like that, and they're not here. It's funny really, you can't move for all sorts of integrated agencies banging on about influencing culture, mind…
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You can't beat going out an meeting the people who you want your advertising stuff to influence. I don't know if mirror neurons actually exist, but you must be aware of playing a song you love to someone and hearing it through their ears. It's why I have a renewed love for Star Wars now…
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I remember going to John Steele presentation and laughing my head off (silently). It was fantastic, as you can well imagine, but bits of it were far removed from my life as planner and, I suspect, yours. What I found mirthful, was his story about the three month run up to pitch. That's right, three…
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I had another one of those emails asking for advice. Once again, it's humbling that anyone cares what I think. Once again, I think it's worth sharing my response. This is fast becoming a new approach to blogging, just cut and paste emails. (picture from Russell) Anyway, this time someone wants to move into planning…
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I got an email from someone asking for some advice the other day, wanting a viewpoint on how to be a really useful planner in a small place, without all the data and information resources you might be used to at a big leviathan agency network, the time or budget for primary research …and being…
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I went to the APG event last week, which was rather good, so maybe it's worth doing a bit of a report type thing. If you can't be arsed to read my long spiel try this. It was called 'Head, Heart or Herd' and in a nutshell: Picture from Andy Smith Science and consumer…
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I really like Lurpak's Bake Club. It's not devastatingly cool or clever, there's no killer app or amazing use of technology, it's just really useful and makes me feel nice. People are getting used to technology that we would have thought impossible ten years ago. You can't flash bastard people into engagement anymore, guess what? It's…
NORTHERN PLANNER 