Category: Top Tips on the job
-
Once upon a time I thought this blog would be all about what it's like being a planner in the North of England – the experiences of doing a job outside of any of the famous or common places to do any form of good brand communication, let alone proper strategy for it. It didn't really…
-
Rob's Account Planning School of the web post is up, it's genius, I suggest you have a go
-
As part of the process of moving here, I did a small talk on why a digitally flavoured agency needs planning. How, for a more vociferous point of view, look at this. What I said was based around two slides. While this is what I think of idiots who believe in intelligent design, I was making…
-
Oke Doke, as promised it's time to finish communications planning. For previous posts, go here, here and then here. When we left it, we were at the point when we'd worked out the task for communications – what actions do you want your audience to take – the thing communications can influence people to do…
-
I'm not the first to notice the importance of simplicity of course, but anyway… Just in case you thought talking or writing in big words and complex language makes you look clever, think again. Talk like a human, take the time to write less.
-
Once upon a time I wrote this post about finding a strategy and it ended up being some sort of greatest hit, in its own modest little way. It was part of an undertaking to provide access to some basics and processes. I thought it was important then and I still do. It's all well…
-
As far as I'm concerned, a brand is a collection of feelings and associations built up over time. At their best, there is vision or an idea that helps the brand create the right impressions for whatever they need to do. I thought it looked a little like this.. This means a general direction, vision, promise or whatever you…
-
When you're a serious athlete you live a life of no half measures. Every training session is flat out (until you're tapering down for competition), there is no challenge, no pain or suffering that has not been addressed by the time the big day comes. That was my life for a while, and it was…
-
So you're a clever clogs. You sit in meeting's stir things up, make people think, get them excited over all sorts of stuff. But somehow the strategy that get's signed off, and the resulting work is never what you had in mind. How come? if people were that interested, why did we revert to type?…
NORTHERN PLANNER 