Category: Uncategorized
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Just in case the previous post came across as a bit cynical, grumpy and flea bitten (it shouldn't have, it's simply hard won learning and unvarnished truth with tongue firmly in cheek) here's a much more cheerful counterpoint. I'm ashamed to admit I'm old enough to remember: Faxing artwork to clients for approval (used to…
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Some of the basic choices you have to make when doing the – what should be rare but seems to happen whenever a new brand manager comes in- task of defining a brand focus on a choice. Build the brand on: Why you exist What you do How you are Where you want to go…
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On holiday for a week or so. In the meantime, here's the best sports coach ever.
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I once sat on the other side of a pitch, with the client. It was an eye opener. Partly because, when you're on the recipient's side, it's really easy to dislike the agencies. The way many of them think they're swooping in to save the day, the sheer arrogance to think that in a few…
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"People have a much higher tolerance of boredom from advertisers than they ought. They wouldn't stand for such yawn provoking intrusions from their children or friends, so why should they take it from any Tom, Dick, or John Cameron Swayze who happens in? But they do take it, poor souls, and it's a pity" Howard…
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"My idea of a piece of sculpture is a road. That is a road doesn't reveal itself an any particular point or from any particular point. Roads appear and disappear. We either have to travel on them or beside them. But we don't have a single point of view for a road at all, except…
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"Every human being at every stage of history is born into a society and from his earliest years is moulded by that society. Both language and environment help to determine the character of his thought; his earliest ideas come to him from others. The individual apart from society would be both speechless and mindless" E.H…
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"I am already discredited, I am already politicized, before I get out of the gate. I can accept the labels because being a black woman writer is not a shallow place but a rich place to write from. It doesn't limit my imagination, it expands it" Toni Morrison, The New Yorker October 2003