It's all well and good having wonderful proof that messaging and product benefity type stuff gets in the way of effective brand communication, how not even 'emotional' stuff does as well as 'fame', stuff like this, this or, if you forgive the self promotion this School of the Web project. Not to mention, banging on…

  As a concession to Rob, this is one song Queen were involved in that I love. Especially when Queen don't perform it.   That said, the recorded version works really well as soundtrack (I really liked Studio 60 by the way, such a shame there was only one series). I love the way the…

One of my favourite sporting books is this biography of John McEnroe. I love the writing. I love the insight into the golden age of tennis- from the late seventies to the early eighties. Mostly, I love the insight into the man. If there was ever a flawed genius, it was this one. Anyway. I…

You know The automotive segmentation that uncovers the gem that some people love the exhilaration of driving Women sometimes change their look for different occasions People tend to ignore marketing that isn't engaging, given half the chance People want a bank they can trust