As a down with the kids, digital native, trend settingm finger on the pulse plannery type person, I do all social mediary, bloggy, Facebooky, Diggy widgety type things you would expect. But the things that stood out the most for me recently was two simple bits of post. Someon put a little note in with…

So, communications/campaign planning. Where do you start? You begin at the beginning,with the objective. What's the business objective you're contributing? It's best to agree that as specific return over an agreed period of time….grow sales by 5% over the next three months, increase market share by 3%, generate £x million of revenue over quarters 3 and…

If, like me, you have one or two planning craft skills but are finding you need to catch up really fast on things with a bit more a digital focus (and let's face it, who isn't? Not least when planning for anything that's likely to involve the web, which is pretty much everythin these days,…

Perversely for an odd looking bald man with no dress sense, I've spent much of the last two years talking to women about their hair and how they feel about how they look. I've looked at umpteen pieces of communication from beauty brands. I guess you could say that if you need a planner to…

Today I woke up at 7, instead of the usual 6am alarm. I had a bath, rather than stumble in for a super quick shower. I had a long cuddle with my baby boy, rather than leave him asleep. And then drove 40 minutes to start work here. Rather than a an hour to an hour…

It's Friday morning. One last push 'till the weekend. Can you feel the finish line? Here's something to help us along…    

I like this post on simplicity from love, wise words (and always happy to see promotion of In the Loop).

Interesting report here that alledges advertising as the source of all ills in society, driving all sorts of social evils, mostly overconsumption. So…..is advertising the cause of all ills society or a simply a mirror to it?

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