I was reading in the Economist that they're on the way to proving that extreme calorie restriction makes you live longer, they might even get to a simple daily pill and nothing else. It might even add two decades to your life.   I say, what is the point of living a life like that? (picture…

This talented planner, who is hard working, joy to work with, great thinking, digital native, well rounded, great human being… …needs a job. Hire him or spread the word. The campaign starts here.

Decide the context for yourself, shouldn't be hard.. BEHIND EVERY GREAT FORTUNE IS A CRIME Balzac     Oh, and here is another thatone of two people could do with reading, looking in the mirror, nd then reading again.. ECONOMIC ADVANCE IS NOT THE SAME THING AS HUMAN PROGRESS John Clapham  

So to finishing off thinking about propositions. (There was this post in case you're wondering). So far we've covered most of the ground needed to think about writing a good proposition. Now we're going to have a little debate that goes right to the heart of planning for advertising and how brands should communicate. There…

New telly ad here. What do you reckon?

You won't be after reading this.

I went to see State of Play last night, which was very, very good. You may or may not remember the original series but I thought it did it justice. They've added an extra dimension with a newspaper struggling in the face of online and an experienced journalist less that complimentary towards bloggers. Towards the end,…

A pregnant friend of mine (not the wife) is convinced she has ear cramp. Now I know pregnant women go through lots of wierd and wonderful physical travails, but surely there isn't such a thing as ear cramp? Do feel free to prove me wrong if you have any evidence to the contrary……….