My kids are at school and hate how in maths they have to show the working out, not just the answer. Well, just as effort get's you  marks in maths, it does in life.  Now you may know I like tea a lot.  You may also know I'm a stickler for making tea properly. It's…

My kids are at school and hate how in maths they have to show the working out, not just the answer. Well, just as effort get's you  marks in maths, it does in life.  Now you may know I like tea a lot.  You may also know I'm a stickler for making tea properly. It's…

Goblin Mode was the alleged word of the year in 2022, roughly about rebelling against the tyranny of perfection, rejecting social pressure to be flawless and embracing your odd, weird and crap self. As someone who is fundamentally uncool in real life, and a strategic cynic of the transient and faddy, it's rare to find…

I've often in my adult life felt like Tom Hanks in Big. I suspect we all have.  However, embracing this a bit in all agency meetings could improve your experience greatly.  If you are fortunate, these are meeting of the best minds, the broadest experience and nicest people. All in order to bounce off each…

My Mum died 14 months ago very suddenly. I remember the moment I found out vividly. I was driving to the tip to get rid of some accumulated crap and, just as turned off the main road onto the trading estate it was situated in, my sister called to let me know.  It was like…

I discussed here the challenges with simply following best practise and precision, beginning to suggest you might do better to focus on being a brand people actually existed.  I must be clear and honest here, I'm not dismissing the splendid insight we have from years of data. Certainly, I wouldn't tell you to ignore Byron…

I'm sure you're familiar with the phrase 'give man a hammer and all he'll see is nails'. I think it was Mark Twain.  So this data should be approached with caution. The claim is that if 80% of brands disappeared at night, no one would care.  The authors have an agenda to promote 'meaningful' brands…

Client services is a tough job. Never ending in-tray, no one doing what you need on time, being at the sharp end of client moans. I did it for a bit and failed, so, well, respect. Having seen both sides, the most successful client services folk are great planners in their own right, especially today,…

While our jobs have a measure of uncertainty, we tend to have decent notice periods to cushion unexpected blows Or give employers time to replace us if we quit It should go without saying that if you have resigned, you should try leave on as good terms as you can It's not always easy, believe…

Too much of anything isn't really that good for you. Even water is toxic if you drink too much. As introvert, I've often found myself defending the quiet ones in work.  The ones who need time to think.  Who feel exhausted by too small talk and need to retreat after too much time in big…