Books are not better than other media, just different. And I think there’s a reason books will always have place, or at least long-form written communication. While visual media can be brilliant, and so can the quick fixes you get on the web, a problem can be missing out the nuance and complexity of longer…

I’m working on a utopian pitch a the moment. Clear point of difference, client that wants a famous brand. He loves communication that’s interesting enough to get passed on. One of those projects you dream of as planner. Or is it? It’s easy to throw your opinions around on blogs and things, with wonderful theories…

..but this helped.

More from Genius on Radio 4. This week’s best idea was a solution to the bead conundrum. It’s annoying that bread only comes in fixed thickness of slice – thin, medium or thick. Of course, you can have unsliced bread and do it yourself, but slicing bread isn’t easy for people as hamfisted as me.…

One thing I miss about being a suit is all the free lunches, good food is my third favourite thing too- drink is second. Don’t forget I’m from North, ergo tight fisted; free is good. You can imagine then how much I’ll enjoy the coming weeks of sampling some eateries on expenses.  It’s for a…

Two apparently unrelated things connected for me this week. Firstly, thanks to all the swimming training I’m doing, I occasionally find myself a bit tired and have to watch out for momentary lapses of judgement at work. It’s hard doing anything anything significant outside of a full time job unless your commited and fantastically organised…

I was reading that Lucozade is being respositioned as an alternative to the caffiene pick me up. Interesting thought (although Lucozade will always be a funny tasting drink to have when you’re ill to me). Did you get that from any of those ‘Energising Britain’ executions? I certainly didin’t, maybe my brain’s tired. Time for…

Famous Rob’s posted about the John Smiths ads here. There’s 30,000 people called John Smith in the UK, you could have some fun with that………

Nice time of year to be outside. It’s warm enougn to sit down with the paper, but there’s enough warning of winter on the air air to stop you overheating. The shadows are a bit longer too. It’s time for planning next year’s garden, planting bulbs and tidying up (or to be truthful,reading the paper…