Category: Uncategorized

  • The last post (or next if you read it the other way) shows not only that you should leave press relations to the experts, but that PR should be at the heart of the process.  Yet in most cases, the two disciplines never get together. They’re very different, but they could complement each other beautifully.…

  • Our ChildLine film got some coverage in the Yorkshire Post, and me into hot water. I gave them a quick interview, but the words seem to have come out all wrong and I forgot to mention the creatives. It was Stu’s idea, but the project is described as ‘the brainchild of Andrew Hovells and Jaquie…

  • Glyn at Ideas department has some practical advice  on the skill of keeping it simple and taking time to write less. He wins extra points for quoting the wisdom of Mrs Northern Planner . These bits stood out: "You believe your own hype when people say ‘that’s clever’. (They either mean ‘that’s really good and…

  • So the incomparable Roger Federer has won another Grand Slam. Like most sports geniuses, he seems to be able to bend the laws of physics, just like the way Ali seemed to float across the ring or Michael Jordan seemed to hang in the air. But sometimes, having such mutant like gifts can make things…

  • Second Northern Planning Summit this in Leeds. Last time was fun but we enjoyed a bit more Leffe than we should – one of use ended sleeping in tent apparently (name withheld to protect the guilty).

  • "Your twenties are torture,really, because you don’t know what you’re going to be or whether it’s all going to work out, and you are supposedly an adult but you haven’t really learnt anything…I think your thirties are a wonderful time." Helen Mirrren

  • The nights may be drawing in, but you also get to see more sunrises like this on the way to work.

  • Next time you lose reception on your TV take the time to appreciate what your seeing. Part of those crackly bits on the screen are caused by radiation from the Big Bang. Your watching the start of the universe, the few seconds when it suddenly went from infinitely small to infinitely big. It’s not often…

  • Pipex is pleased with the former Knight Rider. Brand recognition is up 50% according to this article. But hold on – up 50%? Who had heard of Pipex before? Anyway, they’re hiring Pamela Anderson next. No need to artificially inflate any figures here… By the way, there’s some stuff around for an insurance company called…

  • I quite like that Vodafone line,it certainly applies to one or two accounts I’ve worked in in the past. If you’ve ever worked on a housebuilding account, you’ll probably be glad you don’t anymore. Same work, week in week out, same old dull site visits, just change the price on that ad this week and…