Category: Uncategorized
-
…it’s cool for a change so I should be happy shouldn’t I? Happiness is everywhere, it’s easy to find and it’s a perfectly normal state for the human condition isn’t it? You only only have to look at the optimism in some of the coolest brands around, or see the bookshelves crammed with self help…
-
Scientists are grappling with juicy enigma at the moment. There isn’t enough stuff in the universe. Seriously, there isn’t enough matter in the cosmos to account for all the gravity, there’s 10% unnacounted for, so they’ve decided there must be some strange invisible stuff out there that we can’t see. Now this is the bit…
-
This is great example of little mistakes that make a big difference.
-
The Observer has a fascinating article about the launch of new Coke. If you’ve seen the ads, it will come as no surprise to you that it’s aimed at young calorie conscious males who don’t want effiminate diet products. Probably the same ones that buy face fitness cream instead of moisturiser. Nothing wrong with that,…
-
Madonna has always been the epitome of reinvention. Around the world, different generations have cited her as a definitive role model. How has she lasted so long? The answer is a useful guide for planning as well as lesson in celebrity. She started selling donuts on Times Square and went on to be, at different…
-
One of the best parts of being a planner is that every job really is different. I think this is a problem for organisations that stick to rigid processes and models- if you do everything a certain way, it all ends up a little similar. Each project has specific problem, with specific group of people…
-
I love coffee, espescially that wonderful smell when you open a fresh packet, but it’s not the same as tea. It has no ritual for me. Don’t get me wrong, I like Starbucks, I like the way it’s given good coffee to everyone, but it feels rushed and homogenised. Coffee signifies business, being quick, a…
-
British thinktank Demos is paid to come up with new ideas, some slightly ridiculous, some brilliant. That’s the nature of ideas, you need to have lots for some to be amazing. Here are three I like. Libraries in airports Hairdressers as advisors to local councils (who talks to more people about live issues?). Politicians should…
-
I’ve always thought that agencies either fall into the Good or Evil camp. They’re either inspiring places that care about their people as well as money, or faceless dungeons where people are expendable. This post from The Scamp is a tale from The Dark Side.A familiar story of an account director fired on the whim…
-
..there’s nothing finer than blowing bubbles.