Category: Uncategorized
-
Thanks to Russell Davies it seems clear that coolness is hard to define, which is probably what makes it so cool… But when it comes to the dreaded question, "How can I make this brand cool?", is it something most brands should aim for, since it’s so hard to define and even harder to sustain?…
-
It was my turn at the bar when Beckham scored the one and only goal of yesterday’s England game. After making sure I saw the replay, I began thinking – what’s the most important part of watching football in England? The beer or the game?
-
Saw this on the walk to Leeds train station. Waiting for the train I noticed that apparently cork isn’t Jose Mourinho’s only passion; apparently he he’s so keen on the Bond films he’s bought a phone that doubles as 007’s gun. We were running a bit late when we got to Kings Cross and rashly…
-
93% of young Americans (aged 18-29) say that they’re optimistic about their personal future. 46 million Americans do not have health insurance.
-
I’ve been undecided about the new Orange ads. Part of me loves the craft and the ‘open’ thought, but part of me thinks it will confuse people with YET ANOTHER change of direction. My wife(who hates advertising) saw the goldfish bowl ad and said, " I really like that, I could watch it again and…
-
Just back from pitching in London- more later, but here’s two things I learned from watching other people today: When you do a presentation, you can do all the preparation you want but it’s worthless unless you’re really passionate and your interested in what other people have to say. If your enthusiastic about whatever it…
-
It’s going to be busy in the next few days, not least because of pitching. So in the meantime, here’s a thought about the advantages of input from other people.
-
It’s hard reading The Scamp or the The Ad-pit and resist commenting on the work out there, so I give in. Since wine is one of my favourite things in the world, I should have been interested in this poster persuading me to specify cork stoppers for my wine. But why the hell should I…
-
That’s what Scott from work calls Gu ice cream. Idon’t know what the ice cream tastes like yet, but he reckons it’s better than anything else he’s tried. The damn fine packaging makes me want to find out for myself.