I like these Durex ads. I like the insight that condoms will be used more if they can help people get better sex, I like the way the brand is against boring sex. Most of all, I love how they demostrate how that product benefits needn’t be dull if you get the tone right. 

It’s not unusual to love the Star Wars films for people my age, they remind us of a happy time when the biggest worry was getting the Millennium Falcon for Christmas. What is unusual is being thankful for the second trilogy too like I am. I don’t like the films themselves, but  this back story…

In his comment on ‘Love the suit’, Will raises a point I hadn’t considered before. Planners are prolific bloggers, creatives are writing some interesting stuff and even clients are at it. So where are the account handlers? Maybe they’ve nothing to say, maybe they’re too busy doing all those things planners and creatives hate. Am…

Here’s a great post from Life in the Middle in appreciation of account handlers. Not only is great to see someone recognising the work they do, it’s from a the client side. 

Why don’t more people use science as a place to look for ideas and inspiration? Perhaps the problem with most science writing is the lumpy, impersonal way it’s written, few seem to able to bring it to life. J.Bronowski’s book on the rise of civilazation is an exception though. A big theme is the idea…

Did you know that many hamsters blink one eye at a time? A big part of being useful to other people is having loads of information, so I like collecting stuff; facts, pictures, film and anything else that might come in handy. So here’s some more useless facts for a rainy day.

As this article shows, everybody has something to learn. Stephen Hawking claims that despite being very close to discovering how the universe works, he’s still light years away from understanding  women.

After the news at 6 on Radio 4 this week, I chanced upon this fantastic programme. In ‘Heresy’ David Baddiel chairs a programme intent on challenging conventional wisdom, on the premise that many deeply held opinions are wrong. Apart from being funny, witty and interesting, it’s a useful framework for thinking. I’m not suggesting being…

David Hasslehof’s ‘Night Rocker’. Apparently it helped bring down the Berlin wall.

"Leaving things up to the consumers’ imagination is something you never want to do.Customers are dangerous, and if you let them decide how they want to be satisfied, you’re going to have a terrible time living up to their dreams. It’s better if you can control the promise and delivery" Sergio Zyman, Head of Marketing,…