It’s useful to get another point of view on things, so Here’s a great observation from The Scamp about the odd practice of celebrity ads that need a super to tell you who the celebrity is. I’d never really thought about that. That’s what I like about working with creatives, they question everything and don’t…

When I did the The APG Training Network I quickly noticed was how nice planners are, from juniors to directors. You won’t find a more self effacing, genuine and generous bunch of people. So maybe I shouldn’t be so surprised that people have been kind enough to bring this blog to a wider audience’s attention.…

This was the drive to work this morning. Fields and hills all the way. That’s one good thing about living where I do. Another is the quieter roads, early mornings are a dream. I used to be a pretty good junior swimmer, which meant the thrill of seeing the world at  young age. On the…

Thanks to Russell Davies the Staufenberger Repository has published Stephen King’s 1974 JWT Planning Guide, along with a vintage Jeremy Bullmore speech. They’ve already said how relevant this stuff is now, and far better than I ever could. It’s refreshing to be reminded how important experience is though. We all seem so ready to worship…

Over at Plannerliness they’ve found an article on ethnography. It’s the practice of using anthropology to find the gaps in people’s lives – and then filling them. Another great example of using research to say something new, instead of simply playing back what an audience already knows.  You can read the full article here.

Here’s a link to Oxy’s UK website (kids’ acne products). There a great co-creation idea where they show you their ad, and asks if you can do better. If you enter your idea, there’s a laptop to be won. They’ve realised that young people think grown ups don’t get them, so they have an advisor…

I hate Mondays. They start slowly for me and rev up as the day goes on. Thanks to a badly argued article in this month’s Adline, today is different. If you work in a UK agency outside of London you’ll have heard of Adline. If you don’t, it’s the trade magazine for agencies that never…

Apparently the billboard covers a bridge that was being repaired. So much more interesting than a normal special build. Although it doesn’t tell me much about Adidas, at least they’ve taken the time to do something to interest me.

You probably know about Bono editing the Independent last week. I just can’t help but feel that it’s a bit of a missed opportunity. He didn’t pull any punches in his choice of articles but since he was editing a middle class, liberal newspaper, wasn’t he preaching to the converted? Wouldn’t it have been better…