Sorry for the lack of entries recently. It’s time consuming being a one man planning department. Anyway, the newspaper society ran an interesting ad in Campaign last week. It told us that ad avoiding consumers actually look for ads in local press, nay, that’s why they buy them.They want you to go onto www.thewantedads.co.uk to…

Just been uploading pictures of last month’s trip to the Eden Project. Perfect example of a brand with a consistent message. It’s inspiring, interesting and all about plants and the environment. You end up being so motivated to support the cause, you end up spending a fortune in the gift shop. These cotton seeds on…

‘The Independent’ reports that this year’s World Cup could see a match winning goal broadcast in an ad just minutes after the final whistle. New technology will allow you to edit right up until the last minute. Maybe this will give more cut – through in the post PVR world. Imagine Subway airing a commercial…

Here’s an article from Ad Age Daily about the importance of search marketing for brands. I was in a meeting last week when the media planners tried to convince the client that they needed to go on TV to be credible. We thought that perhaps there were other things to work on first. Looks like…

Interesting article on Malcolm Gladwell and cheating in sport. He suggests using statistical analysis to understand if record breakers are likely to have used drugs. Another example of how research must be innovative to find new stuff, but do we really want to find out? People enjoy sport for those moments that defy explanation. Maybe…

Walking for the paper I discovered that I live in a Sherlock Home. Not everyone in our village relies on mobiles and emails. A genuine Channel 4 moment.

Here’s a fascinating website that shows visual representations of music. From Bach to Madonna. The images are beautiful.

I’ve worked on quite a few briefs with account handlers recently. I think we both found it useful since they got to do something different, and I got some input from the client perspective. I think I get on well with suits since I was one, but what’s it like for other people? When you’re…

Just had Quba in to chat about the future of digital marketing. The most interesting bit was how the next wave of mobile phones could transform advertising, perhaps save it. Flashpoint 2 phones are beginning to come out and they’ll transform how we get content. Mobile websites will be more sophisticated and we ‘ll be…