More email based advice. Just a reminder, this is what I think, not everyone. Hi Andrew,  Sorry to bombard you with questions. I feel that 'strategy's is not embraced within the client organization at all. Strategy is about retrofitting the execution as opposed to guiding the creative. While I know real life doesn't happen in…

More email advice stuff. About these folks: Hi Andrew,  How are you?  One of the things I'm really struggling with at my current workplace is shaping my role. My role is a newly created role. I feel the client is execution focused and there is an enormous opportunity for strategic thinking to guide the brand.…

…and here's the second chunk of vaguely useful advice. Four basic questions. Whatever the agency, the 'specialism', the client. the category or territory. Hi Andrew, I came across your previous post  and the way you found your voice as a planner is inspirational. It brought tears to my eyes. It gave me a lot of courage…