Category: What maketh the man
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I've been wrangling with an audience in a global segmentation for a while now. You know the scenario: drilling down and down to make them unique within the category, while forgetting the real role of the category withing their lives. As other people have said, it's not entirely useful to search for profound differences between people…
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After the cancellation of the Great North Swim I wasn't about to let about 9 months of training go down the drain, not to mention sponsor money. In addition, the build up of carbs and nervous energy had left me with a whole planet of frustration bearing down on my shoulders (quite broad from training but…
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I'm going to the APG evening meeting tomorrow, since I'm in London anyway and it should be interesting . It might sound like hell on toast for many, but it's also nice to be amongst lots of planners talking about planning stuff. Not too often of course, planners need to mix with others at all costs – or…
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There is much I could say about Will, about to become 1 year old, but there's nothing less interesting than overly proud parents banging about their children. Even (and maybe especially) to other overly proud parents.
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There are many reasons working in Sheffield isn't as good as, say, London, New York or Shanghia. But they don't have Chris do they? Our chef. This is today's provender, cooked to order:
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Yesterday was supposed to be the 'Great North Swim indoors' i.e 6 kilometers in pool under two hours, to justify the money sponsors have kindly donated and eradicate my former condition as a mess of nervous energy, carbs and frustration. I say former because nature has taken things into its own hands and hit me…
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I decided to do the Great North Swim for a number of reasons. Much of that was to do with doing something for me in a new life as a Dad that means doing nearly everything for someone else (happily I might add), curiosity about how I'd do, having a goal to keep my swimming alive and, well, just seeing what happened along the…
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…after someone broke the last one and couldn't pluck up the courage to admit their guilt. There are some rules of thumb to tea mugs. Bone china tastes better than porcelain for example. But some mugs break these rules and taste amazing for no apparent reason. After the fruits of one pot, this one is…
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The Great North Swim was postponed this weekend. Something to do with Green Algae. This was frustrating, all that pent up nervous energy etc. There's nothing worse when something you've been building up to doesn't happen. This resulted in a particularly intense bike ride on Saturday morning. On the other hand, there's more time to train…
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It's the Great North Swim on Saturday, it's nearly here. Only one go in the pool, tomorrow morning, before the big one.No point making it hurt, just keep ticking over, maintain feel for the water and hope it was better than Wedneday, when everything felt off. Years ago, after few hard months before big events, we…
NORTHERN PLANNER 