Category: What was the strategy?
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Two of the ads a I remember from when I was a lad are these……. Times have changed of course. The first was catnip to a teenage club tennis player who hated the rules and the stuffy heirarchy. The second I remember just because the whole campaign was so distinctive and the line was…
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I was noodling through the papers this weekend and came accross these print ads for Peroni. As an agency hack, they're not clever, there's no big 'idea' but the frustrated creative in me admires the sensational photography. But as a person, they make me feel something about Peroni and create an aura I'll feel next…
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I hate them because they consistently do work I would want to do. They mostly manage that trick of not just doing work that people will talk about, but work that get's people talking about the brand and even better, the product. Work where you can't help but admire the attention to detail and the…
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Thoughts? There seems to be a trend at the moment for retailers to create engaging showpieces that not only show off what is available and start the process of investigating the range, they make people feel good about making the choice within the brand's particular walls - two of the primary roles for retail marketing…
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I love this VB ad from Droga 5. Why? It's funny, it makes me laugh. It's that simple. From a strategy perspective, championing masculinity in a culture than increasingly encourages young them to lose their way in a sea of metro sexuality is hardly new. That's what this is really about: And this to be honest:…
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I don't usually crit work. I don't think it's fair when I don't know the business goals and how much the work has been crucified by bad creative development research or the general recruitment process. This work for Cloud Nine is the exception. Sorry you can't view it here, Youtube won't let me embed it.…
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When I was 12 I went on a swimming trip to Dallas, saw Southfork Ranch, had steak for breakfast, ate ribs bigger than my arm, bought a Stetson, all the things you would expect. I also saw this a fair bit: It's one of the most successful public information campaigns of all time. Texas has…
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You can't avoid the fact that advertising in all its forms is part of, and competes with, popular culture. Now more so than ever, thanks to the web enabled, marketing savvy consumer we're dealing with these days (don't you hate the word consumer). So it makes sense to create campaigns that are relevant to that culture,…
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Rob's Account Planning School of the web post is up, it's genius, I suggest you have a go
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As part of the process of moving here, I did a small talk on why a digitally flavoured agency needs planning. How, for a more vociferous point of view, look at this. What I said was based around two slides. While this is what I think of idiots who believe in intelligent design, I was making…
NORTHERN PLANNER 