• I have one suit and that's it. It's a good one, bought for my wedding. It's cut to be quite fitted, it makes me look taller.

    Every now and then it gets trotted out for other people's weddings, christenings and the like, but that's it. But I love wearing it, it's nice to dress up every now and then, pretend to be a grown up, feels special in a way wearing suits every day just don't. That's when they become a uniform.

    You certainly won't find me wearing it for work; I'm the quintessential planning cliche, that calculated shambolic look. Pretty soon I'll be too old for the ironic t-shirts and trainers but not right now.

    But last week, Claire and I had a particularly important meeting. It mattered, the work was great, we'd worked hard. But sometimes being prepared isn't enough, you need an added boost. So we power dressed, we sarcastically smart.

    The suit came out, I came as Don Draper. Claire was a beautiful picture of Madison Avenue perfection.

    Draper

    And I wasn't just dressed as Don Draper, I BECAME him. The meeting went swimmingly, I got back to the agency and simmered with untold depths. It felt great to become someone else for a day (even if I didn't have a three Martini lunch or take advantage of any quivering dames).

    That's the thing about dressing up and using clothes to play with your outward identity, it doesn't just alter the outside. To have depths, you must have a surface……what you do to that surface affects what happens underneath. It's primal, it's Darwinian – we've evolved to believe that looks are signifier of fitness, we show the world an image of ourselves we want to project and they respond in kind.

    Superheroes2

    That's why superheroes are alter egos of their normal selves. Bruce Wayne only becomes the Dark Knight when he puts on the mask, Peter Parker is struggling, awkward, shy photographer until he puts on the suit. Superman is even more interesting – his natural state is superhero, his costume is actually human clothes – and he BECOMES a feckless, clumsy oaf.

    Disguise is incredibly liberating, it enables you to become different people. In fact scratch that, it lets you disover a part of yourself you didn't know was there. That's why it's a little silly to mock anyone with an interest in clothes and their appearance – what is more liberating and interesting than playing with your identity? What could be more fun?

    As David Vreeland puts it, "Fashion must be the intoxicating release from the banality of the world".

    There is no point watching 22 men kick an inflated ball around a field, sometimes getting it between two sticks. There's no point spending hours reading hundreds of pages of lies. But football and fiction books provide incredible pleasure, they provide an escape from our mundane lives.

    Clothes, shoes, hair and the like are just as pleasurable and even more powerful. It's being allowed to dream for a second, to escape the narrow confines of what life has dealt you and explore. To feel alive, to feel more than you are, or even just acknowledge your potential.

    And what is wrong with doing something that makes you really happy? Like Belsen.

    Anyway, more to the point, who should I pretend to be next (not GI Jane Andy).

  • Since Andrea asked, this is the easiest of soups. Roasting everything first adds a depth of flavour.

    You need:

    10 decent sized tomatoes with the top sliced off

    2 peeled red onions

    A handful of fresh basil or 2 teaspoons of dried

    2 cloves of garlic

    Hot vegetable stock (the cubed stuff you get in supermarkets is fine)

    Pre-heat your oven to 180%c.

    Put all the vegetables in a roasting tray big enough so they all fit snugly, none piled on top of the other.

    Drizzle well with olive oil, sprinkle on half the basil.

    Put in the oven for 20 minutes, the shake the tray well, leave in for another 10 minutes – but take out if the tomatoes start to go black.

    While everything is roasting, dilute your stock cube in hot water as directed by the packet, keep warm in  pan on the hob.

    Put all the roasted veg in a blender, make sure you scrape the side of tray, those bits are full of taste.

    Whiz the blender until smooth. Sprinkle in the restof the basil.

    It's ready to serve – you MUST eat with good crusty bread.

    Easy.

  • Raleigh Choppers

    Being able to get drunk on a schoolnight and then do a decent days work

    Sinclair Spectrums

    Gran's home made fish and chips

    Innocence

    A world without sleb magazines

    The Smiths

    Leeds United being good

    Borg V Mcenroe

    Prince when he was good

    My hair

    Whole summers not working

    Making lasagne with Mum

    Playing tennis with Dad

    Being able to run without pain

    The anticipation of seeing a new Star Wars film

    Riding everywhere

    Making mix tapes

    Having enough time

    What do you miss?

  • Rob's Account Planning School of the Web post is up. Not only is it a cracker, there's even some free advice on how to develop thinking about brands. Great stuff. Good luck.

    If you're wondering what the hell I'm talking about when I mention "School of the Web" go start here.

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    The never un-Birkenstocked, ever wise, Rob Campbell is generously doing the next round of Account Planning School of the Web.

    It will be up Wednesday 18th. You should have a go.

  • The ghd team get's lots of free fashion/sleb type magazines. The suppliers seem to have their wired crossed this week. They got Zoo.

    Claire thought I'd like it, which makes me ask why and question my recent bahaviour.

    So, my first read of Zoo. This is living. I haven't seen that many breasts since I accidentaly walked into the ladies changing rooms at a new gymn.

    100_3815

  • 100_3814

    Warm the pot.

    5 teabags in. Freshly drawn boiling water.

    Brew for at least three minutes.

    Porridge, sultanas. Never with syrup. It's just how I roll.

    By the way, they've sat all the planners together at work. Already, they're all trained in the art of tea. Don't mess about me.

     

  •   Forgive me for coming back to this subject again but I've been reading The Element by Ken Robinson and my interest in doing what you're best at resumes. The book's all about connecting with your true talents and lots more besides – in essence everyone's good at something. I'll let you read that for yourself, I'm going to talk about the bit on  'the zone'.

    Zone

    The hardest thing about doing what you're born to do is finding out what that is in the first place. Much of that comes down feeling passionate about it of course, but you know when you're doing what you're supposed to be when you lose yourself in the task – that weird trance-like state when mind and body become one, you forget that you're actually doing something and become some sort of weird machine.

    The rest of the world is gone, no other thoughts intrude, it's just you and the task in hand.

    You only know you've reached that state once you've come out of it. It's a little bit like getting into a book and suddenly forgetting you're reading, or stopping noticing you're in a cinema watching a film, or the shock when a great song ends.

    Great tennis players often cannot describe what it's like to face an opponent's serve because they can't really remember. I don't remember as single think about any competitive swimming race I ever had (and I can't really describe what it's like to creative brief come to think about it).

    I find this 'mysterious instant' fascinating and you can only get into that state if it's something you love doing and are proficient enough for it to be second nature- where instinct can come forward because there's enough craft.

    When this happens, you know you're doing what you're meant to. That's part of the joy of doing something well I think – getting to a higher state of consciousness (unconsciousness?). Being the eye of the storm.

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    This is worth a  regular look if you work on anything UK-ish. I mostly think planning's about making new connections between stuff. Mark Easton's blog is full of interesting, but random stuff that might come in handy.

  • By the way, just in case you were wondering, the below (or above depending on how you read blogs) post on the bad side of agency life isn't about me right now. I'm very, very lucky to be where I am doing what I am.

    It's mainly things that have happened to a lot of good people I've known or respected. I've been lucky enough to avoid most (but not all) of stuff like this in my career. I hope you do too!

    Clear?

    Good.