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Bad company to keep

100_0965 I really liked the new Mini when it was re-launched with it’s cheeky, adventurous personality. Driving past this garage last week reminded me what changed my mind.

I don’t like BMW. It’s conservative, boring and obvious. They may be good cars, but not for me. So as soon as I discovered that Minis were actually BMW’s with a different shell, well, forget it.

This tells you a bit about me, but also reveals a lot about the wrong associations and not being authentic. I’ve been going on about back stories for brands and being real and human; as soon as I found out that Mini was pretending to be something it wasn’t it lost me forever.

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2 responses to “Bad company to keep”

  1. Stu Avatar
    Stu

    I’m no BMW fan either, but if it wasn’t for their investment, the much-loved mini would never have had its second coming.
    You can’t always choose who gives you the kiss of life.

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  2. Andrew Hovells Avatar
    Andrew Hovells

    Good point Stu, but it doesn’t help putting them together at point of purchase – couldn’t BMW admit that some people hate Beamers, which gives them a reason to own Mini?

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