Just found out that we lost that pitch because we were small. Apparently, we were at least as good as the big European agencies , but we lost out because we weren’t part of a big European network. We’ll still get some tactical work though, and wait for the dinosuars to cock up.
Being optimistic, it’s nice to know that a small agency ‘Up North’ can stand up to the big boys. Being realistic, sometimes big isn’t clever, but it doesn’t have to be.
Picture via Toothpaste for Dinner
Bad luck, but it sounds like there are plenty of positives to be taken there.
Like the picture too!
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Yep,we’ll get there. One thing that stood out was making the presentation abit interesting apparently- most of the big boys were dull, dull, dull.
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Shame really, enthusiasm is so vital for selling.
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“We’ll still get some tactical work though, and wait for the dinosaurs to cock up. ”
And there’s a fair chance it’ll happen – God knows, a lot of clients are fickle these days (look at some the long standing relationships that have gone pear-shaped recently).
You’ll be quids in, i’m sure.
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This reminds me of this new book: http://www.sethgodin.com/small/
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I’ve been meaning to get that, is it any good? I’d appreciate your thoughts.
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NORTHERN PLANNER 
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