NORTHERN PLANNER

Don’t be fooled by the ‘House of Pain’ pose, if you haven’t got a Stu, find one quick. A Stu is:

1. A copywriter who can’t spell.

2. Someone who you can learn from if you haven’t been formally trained.

2. A sounding board for anything you need a chat about.

3. Someone to throw ideas around with, no matter how daft they may seem at first.

4. Helps your thinking, and wants you to make his work better.

5. Brilliant with clients – and helping you when it all goes wrong.

6. Someone who will overlook questionable retro tennis shirts and dodgy sandals .