I’m sure you’ve heard of Howies and their wonderfully rich, authentic, human tone of voice that transforms a mail order clothing company into a movement. While,the catalogue and the website are great, it’s the detail that brings it alive. When your jeans arrive, everything from the wrapping to the label inside, add up to pair of jeans you want to love so much, nothing will make them anything other than perfect.
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One response to “It’s the little things”
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Brilliant.
When you talk about respecting the intelligence of the consumer: this is a perfect example.
And from a purely marketing view, it makes you want to read everything that comes with it… what price could you put on that!LikeLike
NORTHERN PLANNER 
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