Pipex is pleased with the former Knight Rider. Brand recognition is up 50% according to this article. But hold on – up 50%? Who had heard of Pipex before? Anyway, they’re hiring Pamela Anderson next. No need to artificially inflate any figures here…
By the way, there’s some stuff around for an insurance company called Hiscox. Nothing can save this brand until they figure out what most will make of their name.
I’m not surprised. It also helps that Pipex got rid of their horriffically bad and unmemorable logo recently. That was one of the key reason you never heard of a company that has been around since the start of the net!
I had a Pipex floppy disc back in 1995/6!
I wish I had enough money to relaunch Hoffmeister as HassleHoffmeister. It would sell by the bucketfull.
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Seeing The Hoff following the Bear would make the T licence worthwhile.
Best idea in ages.
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I think we should write to Coors…
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NORTHERN PLANNER 
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