NORTHERN PLANNER

The last post (or next if you read it the other way) shows not only that you should leave press relations to the experts, but that PR should be at the heart of the process.  Yet in most cases, the two disciplines never get together. They’re very different, but they could complement each other beautifully.

"Ad agencies and PR agencies still work for the most part in diconnected silos, with little understanding of each other’s business or how to harness combined value", writes Claire Beale in the Independent. As someone who’s bit cynical about the breathtaking self importance of Campaign Magazine, it’s refreshing to see it’s editor admitting that advertising is not the world.