NORTHERN PLANNER

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Perseverance

When Einstein was asked why he never carried a notebook to jot down ideas, the perplexed answer was, "I just don’t have many good ideas".

I can relate to that today, banging my head against a brick wall, trying to make a brief sing.

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3 responses to “Perseverance”

  1. Scamp Avatar
    Scamp

    don’t spend time refining brief instead give creatives brief already, so they have more time
    then when you have new insight come in and tell them two days later or whatever

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  2. Andrew Avatar
    Andrew

    best advice in ages 😉

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  3. Carol Avatar
    Carol

    Having original research helps a lot!

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