NORTHERN PLANNER

Here’s a great Observer article on Generation Y and Web 2.0 stuff. It describes the complexity involved in younger people wanting to be defined by what they do, not what they consume. There’s also some thought provoking views on how tough the young have it in the UK- worries about pensions, can’t afford to buy their first house and mountains of student debt. I especially like the thought of brands eschewing ‘messaging’ in place of ‘hosting conversations’.