I think that ads and design can be a useful singpost for what’s happening in our culture, sometimes they can influence them of course. Some people I know actually use ad breaks to get a flavour for what’s going on.
I know a lot of architects that think like this too. Of course they’re building things for people to live and work in, but they do more than that. The aesthetics of a building can have a profound effect on how you feel, or what you think about a place. When I think of city, or even country, I remember three things: the people, the food and the buildings.
They can add to, enrich your environment, or they can ruin it. Even worse, they can just ‘be there’.
I saw these quotes from beck’s futures and really liked them:
- The duty of an architect is to make it beautiful
- Beauty if the promise of happiness
- The best buildings make us sad: they remind us how incomplete and compromised the rest of our lives are
- A good building is like a good piece of music, it can make us cry
- The world will only become beautiful when property developers become architects
NORTHERN PLANNER 
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