NORTHERN PLANNER

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Northern Flop

I’ve shied away from reviewing creative work, why bother when you’ve got Famous Rob. I can’t resist commenting on Vodkat though, shamed as I am that it’s from a Leeds agency. I’ve already banged on about the need for regional agencies to pull their socks up, enjoy Exhibit A.

They had it all- semiotic proposition with legs,"22% drink, with a kick and attitude, you know where you stand with it", co-creation (casting normal people ‘with attitude’), even user generated stuff. What went wrong? They forgot to get the execution right.

Maybe the idea was bigger than the budget, I hope that’s the reason, but they’ve taken every opportunity to sap all the meat and romance from the brand (you have no idea they are not just bad actors for example) and left you with, well, you decide. There’s a lot of talk about the need for execution to be part of the strategy – here’s why.

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4 responses to “Northern Flop”

  1. Marcus Brown Avatar
    Marcus Brown

    Rubbish copy. Rubbish casting. Rubbish Art.
    I can’t even be bothered to do a sensible grown up crit of it.
    It does feel, well regional doesn’t it. Like something Radio Solent might do.

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  2. Rob Mortimer Avatar
    Rob Mortimer

    Its dire for sure.
    Its trying much too hard, its following other ideas instead of making its own.
    Oh and it looks awful.
    Will probably work though, women in skimpy clothes usually does. Shame.

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  3. Northern Planner Avatar
    Northern Planner

    Not even oodles of flesh will save this one I fear.
    Unfortunately Marcus, you’re right I think, it’s up there with Mike’s Carpets.

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  4. Simon Avatar
    Simon

    I wasn’t shocked when I found out Poulters did it, but I was amazed that Dave Bell (of ex-Kessells) was the CD on it. All smells a bit too political for me.
    But I think what amazed me more was the fact that there was a double page feature about the shooting of it in adline/the drum. I mean, if I’d done that I wouldn’t be shouting about it…
    (there goes my last chance of ever getting any work at Poulters)

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