So we move on to the Sun. I’ll review today’s Times on Monday.

This is the paper that alledgedly decides British General Elections, easiest the nations best selling newspaper. If you want to get into the mindset of the people, this is a good start.

First off, Page 3. Today it’s Keeley. It doesn’t stop with the press though, you can text a number and get more saucy pics on your mobile. A British insitution or a bastion of sexism? Dunno.

Front page is devoted mainly to David Beckham’s move to L.A. Which is fair enough, according to a Learning Skills Council survey last year, he’s still a big role model.

The Paper follows a similar format to The Mirror, a bit a news, a bit of opinion and loads of gossip and lifestyle. Which is fair enough, this what they want to know about.

The main front section news stories are The Home Office fiasco and a deperssingly small report on Bush’s decision to send more troops to Iraq.

Naturally the subtle tone is at odds to The Mirror. As opposed to John Reid ‘sorting out’ the problems, The Sun has him ‘knowing nothing’. The opinion section includes, ‘labour has lost the war on MRSA’. The Sun’s true colours are clear. It’s unclear yet if Ruper Murdoch will support Cameron or Brown, but he’s certainly had enough of Blair.

So that’s the tabloids finished. I can also tell you that the Express is a watered down Mail and the Star is not really a newspaper. Is it a problem that there is little real, factual news? I suppose not, I don’t believe you can ram serios issues down people’s throats if they’re not interested. These papers give their audience exactly what they ask for – The Mirror’s slump in sales when it went serios shows that.

I was a bit harsh on the Mirror yesterday, since their bending of the facts is no worse than the Sun. All papers have an agenda, red top or no (although we’ll see what the Times is like), all use fact to fit whatever they want to say. I’ve more of a concern with the Mail and the Express that pretend to be serious.

That said, I find it disturbing that the tabloids choose what to report. it’s one thing to have a more fun balancem it’s another to only report on the things you want to people to know.

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6 responses to “The Sun”

  1. Jason Lonsdale Avatar

    I think you should keep going, and cover the Star or the Sport… I did a similar exercise when I first moved to London (buying a different paper a day). What was most interesting were the reactions you get from people who eye you over the masthead on the tube/bus (the day I opened the Star on the tube was hilarious -you swiftly realise that its a paper mainly read in private. I’m thinking it must be very popular in factory bathrooms)

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  2. Northern Planner Avatar

    Go on then, I may as well do The Independent and Guardian too.

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  3. Rob Mortimer Avatar

    Maybe thats something to try.
    Reading the Daily Mail on the tube in Dagenham. Reading the Guardian in Westminster etc…

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  4. Stan Lee Avatar

    I did a creative workshop a few years back with John Hunt from Hunt Lascaris TBWA in South Africa.
    He said one of the best ways to open your mind and stay fresh in your thinking was to listen to a different radio station everyday.
    Given the large number of newspapers in England I’d say you could probably apply the same thinking to your newspaper habits.

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  5. Will Avatar

    Andrew – I’m pleased you are more concerned about the Mail & The Express than the red tops.
    Those tabloids don’t seem to have a hidden agenda, whereas the Mail & The Express do. Of course, my hatred of the Mail is tempered by certain columists (Richard Littlejohn should be locked up, along with Allison Pearson).

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  6. Rob Mortimer Avatar

    Arg, I cant stand Richard Littlejohn.
    Used to hate him in the Sun, I dread to think how bad he is in the mail.

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