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Blogging is the enemy

I was at a CIM breakfast seminar on ‘The value of blogging’ this morning. I learned two things:

1. Marketing folk are terrified of new stuff and blogs scare them witless. Blogs represent ‘loss of control’ and at best, a new way to get valuable feedback. The idea of being authentic, interesting and talking to people on their terms hasn’t entered the heads of even the people who profess to be new media gurus.

2. Never ever forget that just because something makes perfect sense to you, it does to others. This morning was a useful reminder that you must always be ready to persuade, no matter how obvious something might seem to you.

By the way, I met a lovely grey marketing specialist who thinks that sexually transmitted diseases will be affecting the older generation more than youths, thanks to the divorce rate and less comfort with safe sex. Makes sense when you think about it.

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4 responses to “Blogging is the enemy”

  1. Dino Avatar
    Dino

    Your second point is dead on. This thought crosses my mind constantly, it’s so easy to take for granted that everyone knows the same stuff.

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  2. Stan Lee Avatar
    Stan Lee

    I gave a presentation at a PR seminar about six months ago on how best to exploit and capitalise on the opportunities presented by the internet.
    Believe it or not only one person in the session had heard of YouTube. Of course it’s now gone mainstream and everyone’s heard of it. Doesn’t mean they’ve looked at it or used it though.
    I think that blogging has opened up my information source. I’m much more aware of trends and new and emerging things than I was even a year ago. I guess that makes me a living breathing case study for Open Source marketing.

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  3. Amelia Avatar
    Amelia

    Interesting post. I have lost track of the number of conversations I have had in the past 6 months or so explaining what I consider to be universally known and used sites like Wikipedia to (actually very smart) people. It’s also been eye-opening to me to see just how much negativity there is around blogging from the journalist communnity, although I can totally understand their fear!

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  4. Northern Planner Avatar
    Northern Planner

    I agree on the Open Source stuff. I like the way stuff just seeps into your brain the more you read.

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