Famous Rob’s post on Live Earth reminded me of something I was pondering yesterday. I’ve been slightly confused about HOW much the average Joe in the UK really cares about environmental issues.
Not least since a recent poll suggests that most of Britons believe the scientific community of still debating the role of humans in our warming planet. And the hitherto non-existent coverage in the Red Top tabloids.
Then yesterday, the News of the World devotes it’s colour supplement to Live Earth. Has the reader led the paper or is it the other way around? Either way it seems significant.
And does it matter if Maddona and co are doing the opposite of what they’re saying (private jets and stuff) if flawed celebrity is the only way to get issues into the true mainstream? Well, what do you think?
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