NORTHERN PLANNER

Late night, early mornings, other people (clients) in charge of your career, no stratospheric pay, childish trade press.

Why would anyone in their right mind want to join agency? Here’s why I have, and will stick around for a little while longer.  The passion that bleeds from every pore.

I’ve shared the agony, the ecstasy, I’ve shed blood, sweat, tears and other bodily fluids too. Along the way I’ve shared the passion too. I love the way this industry fiercely cares about what it does. Of course it should pay attention to it’s place in the grand scheme of things a little more – but I love the way this game passionately goes about it’s work, the way it likes to argue with itself over this theory, that process, that ad, that idea.

We all know there isn’t one answer, but that just makes it more interesting. There’s stuff to really believe in, get inspired by, or voilenently fall out with.

And that’s pretty great isn’t it?