NORTHERN PLANNER

This is joyous. A snatched three hours have appeared out of nowhere. Time to catch up with some work. But first, some thinking out loud.

And this IS work by way. A quick mental making sense of what I’ve just experienced…

I’ve been to a client sales conference. DON’T GO! This isn’t dull. Not this sales conference anyway. Everyone that matters within the company got up and spoke. And it was all pretty inpirational. I got the chance to mingle with loads of people  – finance people, training, sales…the whole lot. And you know what? The big people’s talks may have been very, very good, but talking to the backbone of the companym, the ones that take care of the day was just as inspirational. They were all speaking the same langauage.

That makes my job very easy (easier anyway) all I have to do is find the best way to extrnalise all that, just tell the truth. Now that’s pretty rare I know. But nevertheless, in these times when brands have to be authentic you can’t avoid the factory tour, but I also believe you should get involved with as many of the people as possible. The trick is to capture what they’re all about (hint, a brand onion will never capture it).

It’s true that some conferences aren’t as interesting as the one I was at today, but they’re still essential as far as I’m concerned.