Rob’s new challenge is here. It’s a goodun.
Posted in The day job
4 responses to “School of the Web returns”
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I clicked several links, but found the page too confusing too actually glean anything from it!
Probably just me…sorry, where’s the actual challenge thingy?LikeLike
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Hi there … it’s confusing because [1] it’s been designed to look like a clients brief, ha [2] I’m an idiot and didn’t put the right links in so it keeps going back to the home page – whoops!
Anyway, the assignment is here …
http://robcampbell.wordpress.com/2008/03/26/apsotw-assignment-turning-japanese-and-i-hope-anyone-in-advertising-has-a-go-not-just-planners/
… and it’s long because it’s to do with consumers in Japan and has lots of background.
However if you just want to get straight to a solution [are you a creative 😉 ] then the basic premise is what can you do to convince Japanese consumers to accept less packaging on their products when culturally it is what they expect for a whole host of reasons.
Good luck …LikeLike
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aah those brief thingies always confused me 😉
cheers…LikeLike
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And me 🙂
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NORTHERN PLANNER 
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