I’m an enigma apparently.What are you?

Pure_2 Dark

Posted in

11 responses to “Fresh work”

  1. The Kaiser Avatar
  2. northern Avatar

    You don’t say..

    Like

  3. Rob @ Cynic Avatar

    I’m an opinionated bald bastard sod …

    Like

  4. John Avatar

    I’m someone who gets really pissed off with oh so slow online quizzes and never completes them.

    Like

  5. Andrea Avatar
    Andrea

    “it seems that you might have quite a predatory streak” ? Oh really? Surprisingly it’s quite accurate, amazing how a pair of hair straighteners helped me set a personal record of 10 seconds! But what happens in Manchester stays in Manchester..
    Clever.

    Like

  6. paulo Avatar
    paulo

    The result is interesting but I would like to know more about the process of this… where is the story?

    Like

  7. northern Avatar

    Very good.
    It’s part of a wider brand narrative for ghd that’s about how feeling beatiful gives you the confidence to achieve anything. Very much quest and pesonal rebirth come to think of it – ghd genuinely beleive they’re on a mission to transform the lives of everyone they touch.
    This chapter of the story came from the insight that today’s woman doesn’t want to be pigeonholed. She’s not always the same person, she has both darkness and purity insidem she’s ambiguous, she likes to keep you guessing.
    The story is about rebirth – personal reinvention if you like.

    Like

  8. paulo Avatar
    paulo

    thanks!
    but let me annoy you…
    First with a question: ghd named the product (dark and pure)?
    ok… and if they didnt? or else, and if it wasnt about two products with these conceptions?
    the real question is: if woman doesnt want to be pingeonholed, is this – evil and good ( I know that are much more than this in this campaign) – the best way to go with this insight? can you imagine how this insight could be powerful?
    sorry, but, for me, this could be the Dove without the bullshit!
    I’m not saying that isn’t good but it doesn’t reached (yet?) his potential…

    Like

  9.  Avatar
    Anonymous

    wtf? seems to be a student work! what is the strategy behind such ads? why should I buy such a f*cking expensive iron after reading such an ad?

    Like

  10.  Avatar
    Anonymous

    wtf? seems to be a student work! what is the strategy behind such ads? why should I buy such a f*cking expensive iron after reading such an ad?

    Like

  11. Age Avatar

    hey mate, just dropped by this post to say i’ve been seeing some magazine print work in this campaign here in Melbourne, Australia. Looks really nice!

    Like

Leave a reply to Andrea Cancel reply