You may have noticed, like most men born in the mid-seventies, I have more than a passing regard for Star Wars.
You may have also noticed that I work in the Manchester bit of TBWA worldwide. Next to London, LA, Paris etc we’re considered a bit of an underdog. I like this, I like catching people off-guard…nimble, quick, able to see the wood for the trees, it’s just harder for them.
So it’s little surprise I enjoyed being in a pitch yesterday and hearing our Chief Exec liken London to this:
While he likened us to this:
The fact that he did it in front of our ‘President for Global Brands’ was a little more surprising, but bloody good too.
NORTHERN PLANNER 
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